Invest In Point Of Sale Technology – Just Do It

just do it chalkboardEverybody knows the phrase “Just Do It.”

It became the rallying cry of athletes everywhere and launched Nike to new heights and higher profits, becoming a shoe and athletic company that would define many aspects of popular culture…

Except that it didn’t.  The truth is that phrase didn’t launch Nike to success.

Do you know what really launched Nike to success?  It was innovation, determination and decisive action that did.  Although the catch phrase “Just Do It” certainly embodies the spirit of the company the seeds for Nike’s success were actually planted years earlier.

Founded on a handshake and $500 each in 1964, Phil Knight, a talented middle-distance runner from Portland, Oregon and his coach Bill Bowerman, a nationally respected track and field coach at the University of Oregon joined forces, embarking on a journey that would revolutionize athletic footwear and eventually redefine an entire industry.

Starting out as a distributorship under the name Blue Ribbon Sports, Bowerman and Knight began selling Japanese running shoes (now known as ASICS) with the help of sales manager Jeff Johnson from the back of Knight’s green Plymouth Valiant.

When Bowerman, who was constantly seeking ways to give his athletes a competitive advantage, created an innovative running shoe design the three men would soon find themselves at a turning point that would propel them from being a footwear distributor to designing and manufacturing their own brand of athletic shoes.

INNOVATION, DETERMINATION AND DECISIVE ACTION

One morning in 1970, after deciding that his team had to have better running shoes and after ripping apart existing shoes to see how he could make them lighter and better, Coach Bowerman went out to his workshop, poured rubber into the family waffle iron and made his team better running shoes.

He didn’t wait for his suppliers to come up with something.  He didn’t spend months obsessively planning the shoe design.  He just did it.  He went out into his workshop and made them.  And his creation became the prototype for the now famous Nike “waffle outsole” with nubs for traction that were lighter than traditional training shoes.

Less than a year later in 1971 sales manager Jeff Johnson conjured up the name Nike after dreaming of the Greek goddess of victory and together the three men selected a brand mark today know internationally as the “Swoosh”.  By 1972, with a new logo, a new name and a new design innovation Nike, Inc. was poised for success.

The “Just Do It” ad campaign wasn’t launched until 1988 but gained quick popularity and has enabled Nike to remain a footwear-and-apparel colossus ever since.

The Nike story is not about excessive planning or worrying about details.  It’s the story about a coach who needed a better shoe for his team, taking action and getting things done.

That is the Nike story.

now not later chalkboard

 

 

 

 

If you want to be successful, you need to take action.  Not over think things or paralyze yourself by over analysis.

Just do it.

It’s the same way with your point of sale technology.  The sooner you identify the right point of sale system for your business and pull the trigger, the sooner you’ll discover what’s really working in your business and you’ll very quickly know where to go next.  That’s how things are built – business plans, companies, everything.

You just start.  You JUST DO IT!

What’s holding you back from investing in a point of sale system for your company?  Let’s talk about it…

Seize the day!

Chris

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2 Underdog Stories That Show You How To Come Out On Top

I don’t know about you, but I love hearing a good underdog story. It doesn’t matter if it’s about historical battles, Olympic athletes or captains of industry.

Take Netflix for example. In 2004 while Blockbuster was making $6 billion in revenue Netflix was struggling to bring in $500 million.

Netflix was innovative and had started offering more convenience to their customers, first with movies through the mail and then with streaming services made available on numerous devices.

Netflix now has over 31 million subscribers while Blockbuster has declared bankruptcy, closing all of its stores in 2013.

 Don’t be afraid to change the model!  –  Netflix co-founder and CEO Reed Hastings

Success stories like this give us all hope that we can start out small and create something truly awesome if we persist. When we see an underdog triumph, it tends to strike a chord and remind us that underdogs can still come out on top.

But let’s be honest…

It’s not easy. In your space, there may be businesses selling the same products or services you are. In fact, depending on your business, there could be hundreds or thousands trying to do the exact thing you do.

They may have more experience than you. More fans, followers or customers. They may have more talented people on their team or better connections. They may even have more money to spend on marketing and technology than you do.

Generally, in one way or another, you are the underdog (or at least you feel like the underdog) at times. So how can you possibly compete with businesses like this?

UTILIZE TECHNOLOGY

Netflix began by utilizing technology to offer more convenience to their customers.

Is there technology you can introduce in your business like point of sale systems or mobile payment solutions that would make your customers buying experience better or more convenient?

BE INNOVATIVE

Another good example is Apple going up against Microsoft. Apple was famously founded in Steve Jobs’ garage in 1976.

While Apple’s success rose and fell over the years, by 2002 the company was facing a huge challenge. Microsoft’s market cap was $356.8 billion; Apple’s was only $7.7 billion.

But Apple remained committed to innovation and sleek design. And under Steve Jobs’ leadership, they released a series of game changers, including the iPod, iPhone and iPad. In 2010 Apple exceeded Microsoft in sales for the first time in 10 years.

Innovation distinguishes between a leader and a follower.  -  Co-founder of Apple, Inc. Steve Jobs

Do things better and differently than what other businesses in your area are doing. Apple remained committed to innovation and sleek design and it was a game changer.

You too can counter big box stores with huge budgets by strategically taking advantage of technology opportunities that exist for small businesses.

Is there technology you could bring into your business like a tablet point of sale system or gift cards that would be a game changer for you?

In your business, if you aren’t looking for ways to be different or better and take advantage of the latest technology, there’s a good chance your competition is.

If you’re not sure where to start or what options are available to you give me a call at 1-888-999-1343. Let’s see if we can turn the tables in your market and help you be the underdog that comes out on top.

Seize the day!

Chris